Online Retailer Sales And Offline Retails Sales
Thursday 20 August 2009
online currently represents 3% of retail spending in Australia
Zappos believes 30% of US consumer spending will eventually happen online. There is no reason why Australia would not follow suit
The experience of multi-channel retailers in the US suggests that for every $1 of sales captured online, an online store drives $3 of in-store revenue.
Why online retailers are being left behind, David Trewern