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At Online Optimisation, we create and manage targeted Google Ads campaigns that bring the right customers to your business. Our goal is to maximise your returns so you get more leads, more sales, and a stronger online presence.
Turn clicks into customers with Google Ads
Getting found online can be tough, especially when you’re competing with bigger brands. If your business isn’t showing up when customers search, they’ll find your competitors instead. At Online Optimisation, we take the guesswork out of Google Ads—creating targeted campaigns that put you in front of the right people at the right time. The result? More enquiries, more sales, and more growth for your business.
Our focus is on connecting you with the right audience While maximising the value of every advertising dollar.
At Online Optimisation, we focus on delivering results that matter. As a certified Google Ads Partner, we have the expertise to create targeted campaigns that connect you with the people most likely to buy. Our goal is to make every advertising dollar work harder—driving more leads, more sales, and measurable growth for your business.
Tracking Your Success for Better Results
We don’t just run your ads—we closely track their performance to ensure you’re getting the best possible return. By analysing detailed data, we can see exactly what’s working, what’s not, and where we can make improvements. This ongoing optimisation means your campaigns keep getting better over time, helping you generate more leads, more sales, and stronger growth.
Honest & Upfront Advice
At Online Optimisation, we believe in transparency. While Google Ads can be a powerful marketing tool, we know it’s not the perfect fit for every business. That’s why we’re upfront from the start about what’s realistic and what’s not. We recommend giving any campaign at least three months so we can properly optimise and refine it for the best results. After this time, we’ll review performance, discuss what’s working, and decide on the next steps together. We’re not here to waste your money—we’re here to give your business the best possible chance to succeed.
Ad Campaigns That Stand Out
We create engaging ads that capture attention and inspire action—helping your business get noticed online. From search ads that appear when people are actively looking for your products or services, to display and remarketing ads that follow potential customers around the web, we create all types of campaigns to keep your business top of mind and drive more clicks, calls, and sales.
Finding the Right Keywords
Choosing the right keywords is the foundation of a successful Google Ads campaign. We research and identify the exact search terms your ideal customers are using, ensuring your ads appear in front of the right people at the right time. By focusing on high-intent keywords and filtering out irrelevant searches, we maximise your ad spend and connect you with the audience most likely to convert into leads and sales.
Proof in the Results
52 leads for $1700
We captured more than 50 leads in a single month for this service-based business.
61 leads for $201
We captured more than 60 leads in a single month for this service-based business.
348 leads for $2320
We captured more than 300 leads in a single month for this service-based business.
604 leads for $3003
We captured more than 600 leads in a single month for this service-based business.
53 leads for $1800
We captured more than 50 leads in a single month for this service-based business.
829 leads for $2950
We captured more than 800 leads in a single month for this service-based business.
One Simple Monthly Payment
All Google Ads costs are paid directly to Google—we simply charge a management fee to run and optimise your campaign. We keep our fees as low as possible so you can get the most from your advertising budget, and for as little as $110 a month, we can manage your campaign and help you get better results online.
Account Setup
$ 330
one time payment
Account Creation & Verification
Keyword Research & Add Targeting
Asset Creation & Setup
Conversion Tracking Optimisation
Landing Page Created
Includes $600 Free Ads Credit for New Customers
No lock-in contracts
(Prices all include GST)
Monthly Campaign Management
$ 110 Starting from
Google Rep Meetings
Monthly Reports
Conversion Tracking Analysis
Keyword, Asset & Landing Page Optimisation
Implement Clients Change Requests
No lock in contracts
No lock-in contracts
(Prices all include GST)
popular
Trusted by 170+ local businesses
The Online Optimisation Team were fantastic in building our website HT Care. Melanie was particularly helpful and always prompt in getting back to me with answers to any questions I had. They built a fantastic website for us and I couldn’t recommend them enough. The website was built in record time at a great price.
Thanks so much.
Online optimisation we’re incredibly easy to work with, everything was so streamline. Each member of the team were so wonderful to work with as they were all eager to help and get things rolling ! 10/10 recommend to anyone unsure of where to go and what to do when it comes to tech. They explain everything in detail and make sure to keep it simple to ensure you understand what you need and have the data to back it up!
We’ve used Melanie and her team at Online Optimisation for the entire life of our website and they’ve been great. Really responsive and happy to make updates and provide advice. We’d highly recommend them.
I walked in, assisted immediately and left very happy. Knowledgeable and helpful, warm and welcoming. I would 100% recommend Online Optimisation in Camden to any person requiring this type of service.
John and his team are leaders in their field. Coming with a wealth of knowledge and experience online Optimisation are definitely the team to have on your side when it comes to having a powerful website.
It’s a pleasure to work with The Online Optomisation team to build a refresh/modern as replacement for our existing website. The team is professional, efficient and active from the 1st meeting when they collect our requirements then present to us different website options and up to the completion of the project. The team continues to monitor and provide additional assistance upon our new website (www.ecd.com.au) is up and running. It’s much appreciated and highly recommended!
We highly recommend Online Optimization for your business advertising needs.
Their exceptional service consistently exceeds our expectations, with a dedicated team that continually strives to deliver better results for our business.
We highly recommend Online Optimization for your business advertising needs.
Their exceptional service consistently exceeds our expectations, with a dedicated team that continually strives to deliver better results for our business.
I highly recommend Online Optimisation! They are professional and very helpful with all our website needs. Always happy to assist.
One of the most easy-going experiences of my time in business. Absolute pleasure to work with and so accommodating of any request, modification. Professional beyond measure and lovely people as well. Highly recommend.
FAQ
Need more info?
Do Google Ads Work?
Google generated $307.39 billion in revenue in 2023. If ads didn’t work, businesses wouldn’t spend that kind of money on them. Google Ads do work, but not for everyone. Many of our clients rely on Google Ads each month for the majority of their enquiries and product sales. For many, it’s the most cost-effective form of marketing.
However, we’ve also had clients who didn’t see great results in the past. The only way to know if it will work for you is to try it. We recommend committing to a three-month trial with a set budget to evaluate the effectiveness of Google Ads for your business.
Do Google Ads help SEO
Although not directly, the information we gather from running ads significantly aids our SEO efforts. We prefer to run both SEO and Google Ads for our clients in tandem, as they complement each other. Google Ads provide immediate traffic, leads, and sales. The keywords that perform well in our ad campaigns become targets for our SEO strategy.
Since only about 10% of people click on Google Ads, identifying effective keywords through ads allows us to pursue the larger SEO traffic for those keywords. This integrated approach ensures we maximise your online visibility and return on investment.
What return should I aim for?
Different products or services require different returns on investment. Our clients see returns from Google Ads in various ways. For instance, you might spend $1 and expect $4 back in direct sales on your site, or spend $20 to generate at least one enquiry for your services. This is the direct return.
Additionally, there are other types of returns. A new customer might make an initial purchase, but with effective engagement, you can win them over for future sales, leading to repeat business. Encourage satisfied customers to refer friends and family to you, further expanding your customer base. Each purchase from you also means a lost sale for your competitor, helping you gain market share.
By increasing your sales volume, you achieve better returns on your staff and business costs. During slow periods, you can increase your ad spend to generate more leads, and reduce it during busy times. Google Ads also allow you to target new areas for expansion or to secure more work when you hire a new employee.
How do I pay Google?
We set up your Ad account with your credit card directly linked to Google, ensuring that any ad costs are paid directly to Google. Unlike some companies that have you pay them first and then they pay Google (often adding sneaky commissions), we maintain complete transparency with all our costs.
How do managment fees work?
Our monthly fees for managing Google Ads are determined by your budget. For example:
- For budgets up to $1000 per month, the management fee is $100 per month exc GST.
- For budgets up to $2000 per month, the management fee is $200 per month exc GST.
If your monthly spend fluctuates, the management fee will adjust accordingly. We average the spend and management fee every three months to ensure fairness and transparency.
Do I need a specialised landing page?
Creating a landing page for a Google Ad campaign significantly boosts conversions by providing a focused, relevant experience for users. It targets specific audiences, enhances ad relevance, and improves overall performance. This approach leads to higher engagement, better quality scores, and ultimately a more cost-effective advertising strategy.
Is there a setup fee?
Yes, our setup fee includes an initial consultation and planning session, account and campaign setup under our Google Agency Partner Manager account, and goal and conversion tracking configuration. This comprehensive setup ensures your campaigns are strategically planned, accurately tracked, and optimally managed for the best possible results.
What is included in the setup fee?
- Initial consultation and planning
- Setup Account and campaigns under our Google Agency Partner Manager account
- Setup goal & conversion tracking
What work is carried out each month for my management fee?
A monthly management fee is about 10% of your ad spend. Includes;
- Monthly monitoring of the campaign
- Tracking user behaviour and search data, then modifying the campaign and/or landing page/s to suit for best results.
- Actioning Google notifications and updates
- Liaising with our Google reps when needed about campaigns and improvements. As a Google Agency partner we get access to special Google account managers.
- Monthly emailed report