q Website Specialist Macarthur | Online Optimisation


Located in Camden we have been servicing the local area for over 15 years. If you are looking for a new website we would love to help! Our basic 4 page WordPress websites start at just $1650

Need something a little extra? E-Commerce perhaps? Reach out to us for a tailored quote.

About Our Web Design Process

All of our websites are made right here in Camden. If you choose to go with us for your new website, you get to deal 1 on 1 with the designer to have full input into your design. Creating a website can be a daunting process but don’t let this hold you back, our designer knows what should go on your pages and will guide you with your content.

Contact Us

When you contact us, you will first get to speak to Jess. She’s our project manager and will ask you a few questions about your project, your company, what you do, and what you’re looking to achieve to suggest the best solution. She will then finalise your quote and send you a proposal to sign off on.

Design / Building Stage

Once you sign off, we welcome you to the team! You get to chat to our designer Mel and work one on one with her during your build. She will first design and perfect your home page. Once this is finalised, we follow this same design flow over the rest of your website pages getting your tick of approval as we go, until we have created something you love!


Once your website is ready to go, our designer makes your site device friendly and our literacy guru reads over the whole site to check content and user experience, ensuring it all makes sense. Once you and the team are happy, all the contact forms & links are checked and we push your site live!

What’s Included

We make sure all the essentials are included!

Bespoke Website Design

When it comes to design, we make sure your site is unique and something you love. Our designer works 1 on 1 with you during the design process, so you have lots of chances to give feedback.

Custom Contact Forms

We know how important enquiries are and we make sure you have the right call to action on your website. Each site comes with contact forms which you can customise to suit your business needs.

Responsive Website Design

Not only for user experience but if you want to rank on Google your website needs to be device friendly. Our end goal is that your site is aesthetically pleasing but most of all user friendly!

Social Media Integration

We are able to include direct links on your website to all your social media accounts. If needed we can also embed live feeds into your website.

Post Launch

We’ve got you covered!

Training & Support

We offer ongoing training and support so you can know how to use your website. We can teach you all the basics and more if you want to learn it! Our training can be done in our office, over the phone or via customised videos. Additional fees apply.


No matter how great your website is, if nobody ever sees it, it's no value to you. The purpose of SEO is to get your website ranking higher organically so you can be SEEN. With time, SEO can help your website to rank on the top search results in Google without the need for online advertising.

Google Ads

Do you need work fast? Or you just want to be at the top of certain Google searches straight away? Then you will want to do Google Ads. You can attract more clients with fully managed Google Advertising. We are a certified Google Partner.

Monthly Management

Your website needs maintenance just like everything else in life. If you neglect to do this your website won't be secure. We offer a basic management plan (mandatory if your website is hosted by us) that takes care of everthing needed. Think of it as your insurance policy. If anything goes wrong, we will fix it at no extra charge!

WordPress Hosting Plans

Every website needs to be hosted somewhere. We offer local hosting optimised for WordPress websites that can be scaled up or down if required. Our Bronze WordPress hosting plans listed below have all your needs covered for basic websites.

Migrating from another host? There is no additional fee to move your website to our hosting. 

Quantum Plan

Our lowest plan is
Quantum for $8.80 /Month
This is a special limited plan we only recommend if you have a very basic site and ok with it being a bit slow.

Bronze Plans

Our most popular WordPress hosting is our Bronze plans below

Sample of our work


Home Entertainment Solutions

Biel & Associates

The Meat Man

Caldwell Martin Cox

Zissis Fine Art 

Built to Desire Kitchens

B & R Landscapes

Cooper Homes

Bombora Pools 

Built to Desire Kitchens

B & R Landscapes

Cooper Homes

Camden Nurseries

Fernleigh Drafting

MURU Survey

Five Elements Acupuncture

Device Friendly

When we launch a site we make sure it will look great on all devices. Including desktop computers, iPad tablets and mobile phone. Sometimes this means we add special custom tweaks that only get enabled at certain screen sizes, so the design of your website stays looking great. Certain aspects of your website we may remove on mobile view or visa versa. As part of this process its not about making your site look good on specific screen sizes but instead looking good on all screen sizes. This makes the page dynamically responsive to the screen size its being shown on. The page adapts and changes to fit the width and height it has available. This helps make the site friendly for users, but also it helps ranking better on Search Engines like Google. As part of SEO is making sure you are user friendly. Our end goal is that your site is aesthetically pleasing but most of all user friendly!

Why Use Us

We are a local family owned and operated company servicing over 160 clients in the Macarthur area. We have a highly skilled team and can build just about any website you desire. We want to help you grow, so once your site is launched we also offer personalised training so you can use it, SEO packages, Google Ad Packages and Monthly Management. Simply chat with our team about your individual needs.

Highly Skilled Team

When you build a website with us, rest assured that you will receive a fully functional and tailor-made site. Unlike many local companies, we possess the unique ability to custom code websites from scratch, avoiding the use of generic templates. With our team of highly qualified programmers, your website will work precisely as you envision it.

All Made In-House

All our websites are made in-house at our Camden office by our dedicated team. We prioritise keeping the entire website-building process within our organisation and do not outsource any projects. With us, you have the opportunity to directly communicate with the designer throughout the development of your website, ensuring a seamless and personalised experience.

Frequently Asked Questions

Can’t find what you are after, just give us a call (02) 4641 0214 or send us a quick message, we would be happy to chat.

How long does a website take to make?

To be on the safe side, we like to say 4-6 weeks for a basic 4-page website and longer for larger websites. It all depends on how quick you respond to our emails. But if you are in a hurry we will do our best to get your website live for you as quick as we can.

I've enquired about a website what happens next?

If you have filled in one of our online enquiry forms, this is perfect! Our project manager Jess from our team will be in touch with you very soon to discuss your project further. She will either ask you questions over the phone or send you our online worksheet which she uses to gather a bit more information about your project. Once she has all the information needed and has chatted to the team, she will send you a formal proposal outlining the cost, inclusions etc. Once you sign off on this proposal. Welcome to the team !! We will get started on your project.

What if I don't like what you have created?

You get lots of chances during the build to give your feedback. We make sure when we design a website we get your tick of approval on every page. If for some reason you were not liking our design and we couldn’t make you happy (it’s never happened). We will offer you a full refund; we don’t want anyone to be unhappy with their completed website.

How does the website design process work?

When you build a website with us, you get to work closely with our designer Mel. She will ask you about designs you like (if you have any) and from here she will create you something new and unique. First she will design your Home page and she will send you a preview. At this point you get to give your feedback and she will tweak the design until you are happy. Once the home page is complete. She will follow this design flow over the rest of your website. Getting your tick of approval on every page before it goes live.

Are you skilled enough to create what I'm after?

The answer to this is easy! YES. If you build a website with us you are very lucky. We are one of the only local Web Companies in the Macarthur area that also have a team of highly qualified and highly skilled programmers working right here in our office! Our designer Mel will create your entire website, but if there is any custom coding that is required or anything tricky, our programmers are able to jump in and help. Our developers have created and worked on some of the largest sites in Australia.

I've got a website already are you able to help me?

Yes, we are just send us a message and we can see how we can help!

Why do I require a management plan?

Our sites can be set up on your own hosting and left to run independently. For a simple site that isn’t crucial to your business, this might be sufficient. However, if you view your website as an investment, then ongoing management is essential.

Over 43% of websites are built on WordPress, with the next largest platform accounting for about 6%. This makes WordPress a significant target for hackers, necessitating constant updates to servers and software to stay ahead of security threats and technological advancements.

In 2023, WordPress received over 20 updates, and each plugin, including WooCommerce (the most popular e-commerce plugin), had around 33 updates. While some updates can be automated, not all can, and certain updates may cause conflicts, leading to site issues. When problems arise, we prioritize fixing our clients’ sites first. We set up and maintain their sites with optimal configurations, allowing us to resolve issues quickly and efficiently.

In contrast, if a site has been neglected for over a year, it requires significantly more work and cost to fix. Moreover, an untouched site loses value over time, and even Google recognizes this, ranking it lower in search results.

A management plan acts as insurance and assurance, ensuring your site operates safely and efficiently month to month. Similar to how phones require regular software updates and eventually need replacing, your website is an investment that represents your business and generates revenue.

How will I get traffic to my website?

Whether you’ve come to us with an existing website or we’ve built you a brand new one, we will always ask what your goals are and what you envision your website to do for your business. For some it’s simply about having a presence, but for most, it can be an incredibly powerful sales tool to attract new clientele and/or sales.

There are a number of ways we can help you to get traffic to your website with the most well known methods being SEO (Search Engine Optimisation) and SEM (Search Engine Marketing, or Google Ads). Both of these online marketing options we are well equipped to deliver on with our highly qualified team. If you would like to find out more about what options would be more suitable for you and how it all works, simply get in touch and our team will talk you through some things.

Marilyn Biel

I found the team at Online Optimisation are very easy to work with. They have systems in place which made the whole process very fast and efficient. I’m looking forward to the next step.

Camden Nurseries

Very knowledgable and skilled people who helped us build a new website. They did everything from webpage design through to launching the site and were so great to work with.