We offer Google Ads set-up and management services to all our existing clients currently on our systems. They are an effective way to generate quick traffic to your website, helping to make it a powerful lead generator and an asset to your business.
What are Google Ads?
Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses to display ads on Google’s search engine results pages (SERPs), partner websites, and other Google-owned properties. Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. Overall, Google Ads provides a powerful platform for businesses to promote their products or services effectively, reach their target audience, and achieve their marketing objectives. It’s essential to strategise and optimise your campaigns to make the most of this advertising platform. That’s where we come in!
Why should my business use Google Ads?
Reach Vast Audience
Google is the most popular search engine globally, with billions of searches conducted every day. By using Google Ads, you can tap into this massive user base and reach potential customers actively searching for products or services related to your business.
Google Ads provides a range of targeting options to help you reach the right audience. You can target specific keywords, geographic locations, languages, and demographics, ensuring that your ads are shown to the most relevant users. This precision targeting can lead to higher conversion rates and better return on investment (ROI).
With Google Ads, you have control over your advertising budget. You can set a daily budget and adjust it as needed. Since you only pay when someone clicks on your ad, you have a level of cost control and can optimize your campaigns to maximize your budget.
Google Ads provides comprehensive analytics and reporting tools. You can track various metrics, such as clicks, impressions, conversions, and cost per acquisition, giving you valuable insights into the performance of your campaigns. This data helps you make data-driven decisions and refine your advertising strategy for better results.
Quick & Flexible
Unlike traditional advertising channels, Google Ads allows you to set up and launch campaigns quickly. You can create and modify ads, adjust bidding strategies, and optimize your campaigns in real-time. This flexibility allows you to respond to market changes promptly and make adjustments to improve your campaign performance.
Google Ads offers various ad formats to suit different marketing goals. You can create text ads, image ads, video ads, and interactive ads. Additionally, Google’s ad extensions enable you to enhance your ads with additional information, such as site links, call buttons, location details, and more, making your ads more engaging and informative.
Google Ads allows you to implement remarketing campaigns, targeting users who have previously visited your website or interacted with your brand. This enables you to re-engage potential customers and encourage them to take desired actions, such as making a purchase or signing up for a newsletter.
We understand that no two business’s needs and budget are the same. That’s why, before you begin Google Ads we can run forecasts to guage the estimated costs and suggested budgets. We charge a nominal set-up fee and our monthly management fee is based off a percentage of your Ad budget which is paid direct to Google. And the best bit? We don’t have lock-in contracts, so if we find the exercise is not worth the return on investment you can pause at any time.
Hare & Forbes Machinery House
From 3,000 to 50,000 customers per month in 12 months we can not believe what a difference Online Optimisation has made to our company.
Very knowledgable and skilled people who helped us build a new website. They did everything from webpage design through to launching the site and were so great to work with.