Privacy Policy

Who We Are

Online Optimisation provides websites, web software, SEO, Google Ads, hosting, support and related digital services.

Our website address is:
https://www.onlineoptimisation.com.au

Information We Collect

We may collect personal information and business information including:

  • names,
  • business names,
  • phone numbers,
  • email addresses,
  • billing details,
  • website enquiry information,
  • project information,
  • support requests,
  • login or access information provided to us,
  • website usage data,
  • analytics and tracking data,
  • IP addresses,
  • browser and device information,
  • cookies and similar technologies.

We generally collect information directly from clients, website visitors, enquiries, forms, emails, meetings, phone calls, onboarding processes, support requests and normal business interactions.

How We Use Information

We may use collected information to:

  • respond to enquiries,
  • provide websites, software and digital services,
  • manage projects and support,
  • provide SEO and advertising services,
  • communicate with clients,
  • process invoices and payments,
  • improve our website and services,
  • analyse website traffic and performance,
  • provide marketing communications,
  • comply with legal, insurance and business obligations,
  • maintain records and internal administration.

Cookies & Tracking Technologies

Our website may use cookies, analytics tools, pixels, tracking technologies and similar services to improve website functionality, measure traffic, analyse user behaviour and support advertising or remarketing activities.

These technologies may be provided by third-party platforms including Google, Meta (Facebook), Microsoft and other service providers.

Users can generally control cookies through their browser settings. However, disabling cookies may affect website functionality or performance.

Analytics & Advertising

We may use services such as:

  • Google Analytics,
  • Google Ads,
  • Meta Pixel,
  • conversion tracking,
  • remarketing services,
  • call tracking,
  • website analytics tools,
  • and other digital marketing platforms.

These services may collect information about how users interact with our website, advertisements or services.

Third-party providers may use cookies, tracking pixels or similar technologies in accordance with their own privacy policies.

Client Data & Access

As part of providing services, Online Optimisation may access or manage:

  • websites,
  • hosting accounts,
  • domains,
  • email systems,
  • advertising accounts,
  • analytics platforms,
  • CRM systems,
  • social media accounts,
  • customer databases,
  • software platforms,
  • or other business systems provided by clients.

We will take reasonable care to use this information only for the purpose of providing agreed services, support, maintenance, administration, security or related business activities.

Clients are responsible for ensuring they have the authority to provide access to any systems, accounts, data or materials supplied to us.

Third-Party Services

We may use trusted third-party providers, contractors, software platforms, cloud services and suppliers to assist with delivering our services and operating our business.

These may include:

  • hosting providers,
  • cloud storage providers,
  • software vendors,
  • payment processors,
  • analytics providers,
  • advertising platforms,
  • communication tools,
  • support systems,
  • contractors and technical service providers.

Some of these providers may store or process data outside Australia.

Data Security

We take reasonable steps to protect personal information and business information from misuse, loss, unauthorised access, disclosure or modification.

However, no website, platform, internet transmission or electronic storage system can be guaranteed to be completely secure. Clients and website users acknowledge that they provide information at their own risk.

Data Retention

We may retain emails, project files, communications, reports, invoices, support records, backups, access logs and related business records for legal, insurance, support, compliance, security and administrative purposes.

Marketing Communications

We may send service updates, project communications, newsletters, marketing information or promotional content where permitted by law or where consent has been provided.

Users may unsubscribe from marketing communications at any time using the unsubscribe link or by contacting us directly.

Access & Correction Requests

You may request access to personal information we hold about you, or request corrections to inaccurate information, by contacting us directly.

We may require verification of identity before providing access to information.

Third-Party Websites

Our website may contain links to external websites or embedded content from third-party providers. We are not responsible for the privacy practices, security or content of third-party websites or services.

Changes To This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal obligations or business operations.

Updated versions will be published on this page.

Contact Us

If you have questions about this Privacy Policy or how we handle information, please contact:

Online Optimisation
https://www.onlineoptimisation.com.au

Last updated: 6 May 2026