If you run a local business your Google Business Profile is one of the most powerful free tools you have available. It helps you appear in Google Search and Google maps, increases trust and makes it easier for customers to contact you.

Here is a step-by-step guide to help you chec, create and optimise your profile.

Step 1: Check if you already have a profile

Start by searching your business name directly on Google. On desktop, your listing will appear on the right-hand side. However, if you are on mobile it will appear at the top of the results. If you see your name, address, reviews and phone number, great! You already have a Google Business Profile. 

If nothing appears, you will need to create one. It only takes a few minutes if you follow these steps. 

Step 2: Create a Google Business Profile

If your business does not have a profile yet, follow these steps:

  • Visit https://www.google.com/business 
  • Click Manage Now
  • Sign into your Google account
  • Add your: business name, business category, address or service area, phone number and website

Step 3: Complete every part of your profile
Google rewards businesses with complete, accurate information.

Make sure you fill out:

✔ Business name
✔ Phone number
✔ Physical address or service area
✔ Opening hours
✔ Website link
✔ Business description (simple and clear)
✔ Primary and secondary categories

The more complete your listing is, the more Google trusts it, which means better visibility.

Step 4: Add high-quality photos
Customers are far more likely to trust a business with real, up-to-date photos. Add images such as:

  • Your logo
  • Cover photo
  • Outside of your shop or office
  • Inside your business
  • Your team
  • Your products or services
  • Fresh photos also help your listing appear more active to Google

Step 5: Publish Posts (similar to social media)
Most people do not realise you can post updates to your Google profile, just like Facebook or Instagram.

You can advertise/post:

  • Specials
  • Promotions
  • Events
  • New products
  • Holiday hours
  • Important updates
  • Posting once a month shows Google your business is active, which can help with search visibility.

Ready to get started? Contact us today, and let’s take your online presence to the next level!